Marketing has always been about connecting with your audience in the right place and at the right time. In 2018, that means that you need to meet them where they are already spending a lot of time, on the internet.
Any campaign we cover undergoes a rigorous process of researching and liaising with you to build a complete customer profile, tailored to your business, and this information lets us choose which platforms would work best for you and which content will get you the best results. The most important part of any campaign is understanding your customer's journey and whether they are at the awareness stage, the consideration stage or the decision stage we make sure you have bespoke, engaging content to cover any situation.
Digital Marketing We Cover
Social Media Marketing(SMM):
Social Media Marketing (SMM) utilises social media networks as a marketing tool to give your business a relatable face. The goal of (SMM) is to produce content that their users will share with their social network, this, when done correctly, can increase reach exponentially which in turn increases brand exposure and can help build better relationships with clients.
Search Engine Optimisation (SEO):
Search Engine Optimisation (SEO) is the process of increasing your ranking factor organically through normal search engines. As googles ranking algorithm has more than 200 factors this is not something which is accomplished very quickly but includes things such as relevant metadata, alt tags and the most important factor, relevant, regular content.
Pay Per Click (PPC) is a model of internet advertising in which you pay an amount of money whenever one of your customers clicks on one of your adverts. Google Adwords accounts for around 90% of all PPC and understanding how to refine and optimise SEO combined PPC based on analytic data is vital to any successful business long-term growth model.